Active tourism is on the rise, and there’s no better place to embrace this growing trend than Belarus. In recent years, travelers from around the globe have shown an increasing appetite for immersive outdoor experiences, and the country is stepping up to the plate. With over 300 trails dedicated to a variety of pursuits—hiking, biking, canoeing, horseback riding—the Belarusian government is making concerted efforts to position itself as a top choice for adventure seekers wanting to detach from the hustle and bustle of everyday life.
The Boom of Active Tourism in Belarus
Aleksei Zastenchik, a Senior Assistant at the Belarusian Sports and Tourism Ministry’s Marketing and Tourism Services Quality Department, highlights a significant spike in demand for outdoor activities. Both locals and international tourists are flocking to the stunning landscapes of Belarus, eager to embrace eco-friendly adventures. Whether it’s cycling through lush forests, hiking scenic trails, or indulging in water sports like kayaking, there’s something for everyone looking to explore the natural beauty of this Eastern European gem.
Belarusian eco-trails, serene lakes, and dense forests have started to capture the attention of the global tourism community. Visitors are increasingly drawn to the vast array of eco-friendly experiences available, making the nation a compelling player in sustainable tourism.
Celebrating Active Tourism Month
To amplify this burgeoning interest, July has been declared Active Tourism Month in Belarus. This month is packed with a variety of events aimed at showcasing the country’s diverse outdoor offerings. From guided hikes and cycling festivals to water sports competitions, it’s a time when the country fully embraces its natural resources and encourages both Belarusians and visitors to explore.
Throughout July, the festivities are organized into themed weeks. The first week (July 7 to July 13) is dedicated to hiking, inviting nature enthusiasts to traverse the picturesque eco-trails that weave through the nation’s vibrant forests and landscapes.
The following week (July 14 to July 20), will focus on cycling, with activities ranging from cycling tours to biking festivals. Participants can enjoy guided explorations of Belarus’s idyllic countryside, stopping at fascinating historical landmarks along the way. The rise in interest for biking as a sustainable mode of transportation is palpable, and this week promises to celebrate just that.
Finally, from July 21 to 27, attention shifts to water tourism. With countless rivers and lakes scattered throughout the country, this week is perfect for kayaking, fishing, and boat tours. Tourists can experience guided kayaking routes on some of Belarus’s most striking waterways, enjoying firsthand the breathtaking aquatic scenery.
Spotlight on Cultural and Natural Heritage
Among the most notable events during this Active Tourism Month is a commemoration bike ride celebrating two significant anniversaries: the 80th anniversary of the victory in the Great Patriotic War and the 900th anniversary of St. Euphrosyne Convent. This unique initiative invites tourists to immerse themselves in Belarus’s rich cultural heritage while enjoying a physically rewarding experience.
This event has drawn considerable interest not only from local participants but also from international visitors looking to blend adventure with cultural exploration. Through such initiatives, Belarus is demonstrating its commitment to promoting cultural preservation alongside sustainable tourism.
Belarus on the Global Stage
In line with its commitment to active tourism, Belarus is also participating in the UN’s prestigious **Best Tourism Villages 2025** competition. This honorable recognition aims to highlight rural destinations that practice sustainable tourism and preserve their cultural heritage.
For the first time, Belarus has nominated the village of Pogost from the Zhytkovichi District. Known for its scenic views and outdoor activities, Pogost is rapidly emerging as an ecotourism hotspot. Kayaking adventures in the village are anticipated to attract widespread interest, further enhancing Belarus’s reputation as a nature-loving destination.
The Role of Tourist Information Centers
An important piece of this growing tourism landscape is the country’s tourist information centers, which provide essential resources for travelers. These centers offer route maps, equipment rentals, and expert guidance on how to fully enjoy outdoor experiences in Belarus. They play a vital role in educating both locals and visitors about the abundant opportunities awaiting them in this picturesque nation.
As more Belarusians embrace active tourism, Belarus is increasingly recognized for its efforts to foster an eco-conscious culture among adventurers. The country is positioning itself as a beacon of adventure and ecotourism, drawing travelers interested in discovering the natural charm of Belarus.
Belarus is on the fast track to becoming a premier destination for active tourism, offering a wealth of experiences for adventure enthusiasts of all kinds. Whether you’re into biking, hiking, water sports, or even horseback riding, there’s a diverse array of activities waiting for you. With over 300 active tourism routes already available, and support from the government leaning toward eco-friendly practices, it’s clear that Belarus is committed to providing unforgettable experiences for visitors—while also respecting the environment. As the Month of Active Tourism unfolds, the stunning landscapes and rich offerings of Belarus are bound to attract even more adventurers from around the globe.
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