Luxury travel is in the midst of an interesting transformation. Gone are the days when exclusive destinations felt clandestine, hidden gems waiting to be discovered. Today, they are often showcased through a barrage of social media posts and travel blogs, stripped of their original allure. What was once a well-kept secret has morphed into public performance, and amid this overwhelming exposure, discerning travelers are on the lookout for something different—not just opulence, but a rich atmosphere; not just the next big thing, but serene experiences that allow them to escape the spotlight.
Welcome to Montenegro, a destination that has quietly positioned itself as a refreshing alternative. This small nation on the Adriatic coast, overshadowed by glitzy hotspots like the Côte d’Azur and Mykonos, is rediscovering its identity. With its unspoiled landscapes and tranquil charm, Montenegro offers a unique form of luxury that is deeply rooted in authenticity and culture. Here, the luxuries aren’t loud; they are subtle, blending seamlessly with the breathtaking surroundings and inviting guests to relax and connect with the land.
Montenegro hasn’t always been a luxury travel contender. For years, it played a supporting role in the yachting world—often mentioned but rarely the main attraction. However, over the last decade, this vibrant country has transformed from a post-socialist outlier into a go-to sanctuary for those who appreciate the art of understated elegance.
Now, the transformation can be seen prominently in places like Luštica Bay and its centerpiece, The Chedi. Luštica Bay isn’t just another marina; it’s a vision brought to life. This €1.1 billion development aims to create a coastal town that feels alive, complete with residential areas, shops, and even a school. It’s a community where visitors and locals alike can embrace the coastal lifestyle.
The very name Montenegro, or *Crna Gora* which translates to “Black Mountain,” reflects the majestic black limestone peaks that plunge into the Mediterranean waters. These rugged formations create a stunning backdrop, giving the country an imposing beauty that seamlessly transitions into the serene azure of the sea.
What’s significant about Montenegro is that it maintains an effortless vibe, offering the luxuries of life without the demands of ostentation. Renowned for its breathtaking views, upscale dining, and sophisticated boutiques, Montenegro feels distinctly different from the well-trodden paths of places like Saint-Tropez. The energy here is relaxed and inviting, making it a perfect getaway for those who prefer depth over superficiality.
Montenegro’s luxury identity is further solidified by three sophisticated marina developments: Porto Montenegro in Tivat, with its sleek superyacht allure; Portonovi, which presents a softer glamour; and the ambitious Luštica Bay. Each of these locations illuminates the country’s journey towards becoming a prime European destination without losing its intrinsic charm.
Notably, Luštica Bay is meticulously crafted to become more than just a marina; it’s designed to foster community and connection. Alongside its marina, the development will feature Montenegro’s first 18-hole golf course, conceived by the illustrious Gary Player. Nestled into the landscape, the course not only tests one’s golfing skills but also rewards players with some of the most spectacular coastal panoramas imaginable.
As you venture into Luštica Bay, the gentle curves of the crescent-shaped marina village welcome you. Local architecture mirrors the rustic charm of Montenegro’s traditional coastal settlements—think whitewashed buildings with terra cotta roofs and wooden shutters, thoughtfully constructed with local materials. Here, the atmosphere is intimate, inviting, and decidedly low-key.
The marina itself is designed for a select few but feels incredibly welcoming. It’s not just about accommodating superyachts; smaller vessels find their place here too. As twilight descends, lanterns cast a warm glow on the shopping and dining areas, where locals mingle with visitors, creating a vibrant yet unpretentious atmosphere.
Along the waterfront, a delightful mix of dining options beckons. From fresh seafood caught that day to regional dishes bursting with flavor, the culinary scene celebrates the rich bounty of the Adriatic. Imagine leisurely afternoons spent bonding over meals, surrounded by laughter and the beautiful sound of the waves.
Luštica Bay is not built for quick visits; rather, it encourages you to take your time. Days flow into one another effortlessly, from sipping coffee and enjoying a long lunch to winding down with an evening by the water’s edge. It’s a place where life feels slower, more organic, and entirely engaging.
At the northern edge of the village, a lighthouse stands sentinel where land meets sea. Its clean lines and weathered stone whisper tales of sailors before, while a small café at its base serves as a perfect retreat—offering a chill spot to sip coffee while soaking in the sight of boats bobbing gently against the backdrop of the sprawling Adriatic.
Montenegro is evolving, inviting you to experience not just its natural beauty, but a lifestyle that celebrates peace, connection, and authenticity. So if you’re weary of the flashy and performative aspects of modern travel, consider this hidden gem where you can rediscover the joy of simply being.As you sail out of the harbor, your gaze drifts along the gently rolling coastline that seems to stretch endlessly into the horizon. If the day is kind, you might even catch a glimpse of the majestic peaks of Lovcen faintly outlined against the sky—a breathtaking canvas that sets the stage for a perfect summer adventure.
Right across the water, the Beach Club comes alive as the heart of summer social life. Its elegant layout features rows of low, inviting daybeds adorned in soft cream linens, all gracefully shaded by crisp parasols. It’s easy to lose track of time here, with the attentive waitstaff gliding through the space, delivering chilled bottles of rosé and fresh seafood platters, seamlessly enhancing the laid-back vibe of the afternoon.
A DJ, perched in a discreet booth, curates the soundtrack with a subtle touch, maintaining a mellow rhythm that feels just right—energetic enough to keep you engaged without overwhelming the atmosphere. As the daylight begins to wane, the Beach Club transforms into a warm, golden retreat, enveloping guests in a sense of relaxed luxury that makes those fleeting hours feel like blissful eternity.
The Chedi stands proudly against this backdrop, a beacon of refined elegance in Luštica Bay. Its architectural design favors simplicity, with clean lines and a harmonious color palette inspired by its surroundings. From the outside, it has the charm of a vintage coastal village, characterized by warm stone exteriors and inviting sea-facing balconies. Step inside, and you’re greeted by an ambiance that feels cool and refreshing; marble floors, pale wood accents, and extensive glass windows merge the indoors with the stunning views just outside.
The common areas radiate a private club feel, inviting guests to linger and socialize. The indoor-outdoor restaurant seamlessly flows onto the marina promenade, where plush armchairs beckon you to relax, sip your drink, and enjoy engaging conversations.
One of the standout features is the infinity pool, which cascades over the edge of the shoreline, creating a mesmerizing visual effect as loungers wrap around the terraced sun deck. In the evenings, this space transforms into something almost cinematic; the mood is set with soft lighting, the gentle sound of water lapping against the rocks, and skies that shift magnificently from bright tangerine to deep velvet as the sun sinks into the horizon.
When it comes to accommodations, The Chedi redefines luxury with its 111 thoughtfully designed rooms and suites. Each space is curated to feel like a serene personal retreat rather than a standard hotel room. Even the entry-level rooms are treated to sweeping sea views and generous terraces that invite you to savor morning coffee while taking in the spectacular scenery. For those seeking a bit more, the higher-tier options offer expansive living areas, soaking tubs with Adriatic views, and charmingly thoughtful details like walk-in closets and in-room espresso bars.
If you’re looking for a true slice of paradise, the Penthouse Suite is nothing short of a dream. This space feels more like a cozy city escape than typical hotel accommodation, with a wraparound terrace featuring an outdoor dining setup and a private Jacuzzi offering breathtaking vistas from the mountains to the marina. Inside, the understated décor beautifully highlights the natural light and stunning surroundings.
Dining at The Chedi is an experience worth savoring. Breakfast is a feast for the senses, boasting an elaborate spread of freshly baked breads, flavorful Montenegrin cheeses, artisanal smoked meats, and made-to-order eggs that warm your soul. As the sun sets, you can feast at The Spot, a more casual dining option that showcases seasonal Adriatic delights such as perfectly grilled calamari drizzled with lemon oil, luscious wild sea bass complemented by fennel and saffron, or hand-rolled pasta dressed simply yet elegantly with clams and white wine.
For the fine dining enthusiast, The Restaurant offers a modern Mediterranean experience with exquisite offerings like foie gras accompanied by fig compote and slow-cooked lamb shoulder served with a pomegranate jus. The carefully curated wine list highlights Montenegro’s hidden gems alongside classic Old World selections, making every meal a celebration of the senses.
The Chedi’s commitment to wellness is not an afterthought; it’s a key part of the overall experience. The spa features a diverse menu inspired by local traditions, including invigorating Montenegrin salt scrubs, seaweed wraps, and soothing lavender oils sourced directly from nearby hills. With a hammam, a sauna boasting stunning sea views, and an indoor heated pool designed in calming shades of green and sand, this sanctuary prioritizes serenity and rejuvenation—an oasis where expert therapists create a peaceful escape.
What truly sets Montenegro apart from typical travel destinations is its unique allure of discovery. In a world where exploration often feels like a checkbox exercise, Montenegro remains a treasure trove waiting to be uncovered. The Chedi Luštica Bay symbolizes this transformation from hidden gem to a hallmark of elegant simplicity. Together, they make a compelling case for a new Mediterranean experience—one that’s slightly wilder, quieter, and infinitely more refined than you might expect.
Image Source: Booking.com
