Set against the pine-scented backdrop of Forte dei Marmi’s illustrious coastline, Augustus Hotel & Resort captures the very essence of Italy’s golden age. Since opening its doors in 1953, this Tuscan gem has become the favored retreat for travelers seeking a blend of quiet luxury, timeless style, and a deeply-rooted sense of intimacy. With its elegant villas, lush gardens, and an iconic beach club, Augustus offers an experience that seamlessly intertwines history with five-star comfort.
As you make your way down the charming red-painted driveway, you’ll encounter Villa Pesenti, a modernist masterpiece created by renowned architect Osvaldo Borsani. Originally the private residence of Augusta Pesenti, this villa stands as the heart of the Augustus legacy. Surrounded by expansive manicured gardens and inviting open-air lounges, Villa Pesenti radiates the enchanting spirit of 1950s dolce vita. The serene environment invites you to unwind and reflect, a nod to the elegance of a bygone era.
Just behind Villa Pesenti lies La Nave, a striking three-story structure that draws inspiration from the graceful lines of an ocean liner. Here, a collection of contemporary rooms and suites offer breathtaking views of the Apuan Alps. Begin your morning with a personalized session at the well-equipped Technogym wellness center, or indulge in yoga amidst the gardens. The spa offers bespoke treatments designed to rejuvenate both body and soul.
Over the decades, Augustus has expanded its offerings with uniquely styled villas that redefine the concept of villa life. From Villa Franca and Villa Magenta to the recent additions of Villa Ala Anita and Villa Ala Bianca, each of the ten villas spread across the parkland boasts its own architectural charm. These spaces prioritize contemporary comfort while paying homage to Tuscan grace. Villa Radici, the latest addition to the estate, opened just this season after a meticulous redesign by Discreet Architecture and the Milan-based De.Tales. This villa features seven distinct suites adorned in soothing shades of ochre, green, and soft pink, celebrating both Liberty style and mid-century Italian design.
Directly across from Villa Radici, you’ll discover a secluded outdoor pool, peacefully appointed with sun loungers and shaded pergolas—a true sanctuary for relaxation. Whether you choose to take a refreshing morning swim, indulge in a good book under the sun, or enjoy a sunset aperitivo, the pool captures the understated elegance that defines the entire estate.
The history of Augustus would be incomplete without mentioning Villa Agnelli, once the residence of the prominent Agnelli dynasty and currently part of Augustus Lido. Acquired by Edoardo Agnelli in 1926, this villa played a pivotal role in establishing Forte dei Marmi as Italy’s most exclusive seaside destination. The Agnellis’ distinctive private underpass, still connecting the villa directly to the beach without crossing the promenade, remains an exclusive pathway reserved for resort guests. Reimagined for modern travelers, this glamorous seaside haven once served as the playground for Italian nobility and the international jet set.
At the beach club, seventy-four fortemarino-style beach cabanas offer a generous space for relaxation, where you can sip refreshing drinks with your toes in the sand and the tranquil sea just steps away. The heart of the club is the Bambaissa Restaurant, where each culinary delight showcases the diverse bounty of Tuscany’s coastline. Under the guidance of Executive Chef Edoardo Leoni, the menu changes daily, featuring everything from fresh seafood to seasonal garden produce. In the evening, you can enjoy a private candlelit dinner under the cabanas, with the rhythmic sound of crashing waves setting the mood for a truly romantic dining experience.
At Augustus, luxury is designed to be slow and intentional. Every moment is steeped in history while also crafted for contemporary comfort. Here, you’re invited to experience the Tuscan life as it was truly meant to be enjoyed: rich, relaxing, and wonderfully connected to the land.
Image Source: Tripadvisor
