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    LXR Hotels & Resorts Brings Luxury and Coastal Charm to Greece

    Las Vegas, NV, USA 6-25-21: Exterior of Resorts World on the Las Vegas Strip on its grand opening day. The complex includes 3 hotels within the building: Hilton, Conrad, and Crockfords by LXR. (Shutterstock)

    Travel enthusiasts with a penchant for luxury will be thrilled to learn about the upcoming Sandblu Santorini, slated to open in April 2026. This enchanting property will be part of the esteemed LXR Hotels & Resorts collection, a brand synonymous with elegance and unique experiences, marking its debut in Greece.

    Exclusive Reservations Now Open

    Starting April 8, 2026, guests can begin making reservations at this idyllic resort, which promises breathtaking views of the Aegean Sea from its location on the island’s eastern shore. With only 66 meticulously designed rooms and suites—some featuring private pools—Sandblu Santorini aims to deliver a personal and tranquil getaway enveloped in traditional Grecian aesthetics, such as its charming stone exteriors and pristine whitewashed façades.

    A Unique Hospitality Experience

    The Sandblu Santorini opened initially in July 2024, but this transition into the LXR Hotels & Resorts portfolio marks a significant milestone for the brand, which is known for its character-rich properties. “Sandblu captures the ethereal spirit of Santorini in a way that is both understated and deeply refined,” stated Feisal Jaffer, the global head of LXR Hotels & Resorts. Positioned against a stunning backdrop, the resort combines contemporary design with the timeless beauty of its surroundings, ensuring a unique hospitality experience.

    Rooms Tailored for Relaxation

    Every room at Sandblu Santorini is designed to be a serene escape, bathed in natural light and offering private terraces that overlook either the shimmering sea or the hotel’s inviting pools. For guests seeking enhanced privacy, the resort boasts three exclusive villas, fully equipped with kitchens, expansive sundecks, and their own private pools, providing an unparalleled level of luxury.

    Leisure and Wellness Amenities

    Guests can enjoy a dedicated beach area, ensuring easy access to the crystal-clear waters of the Aegean, or spend their days lounging by one of the two stunning infinity pools. For those looking to indulge in wellness, the Aurora Spa offers holistic treatments, featuring a sauna and an indoor pool that showcases magnificent sea views. Additionally, the hotel’s yoga garden provides a peaceful environment for meditation and relaxation, catering to wellness seekers.

    Culinary Delights Await

    The culinary offerings at Sandblu Santorini are equally enticing. Guests can savor modern Greek cuisine at Nectar, indulge in freshly baked goods at Stari Bakery, or relish traditional dishes like strapatsada—made from farm-fresh eggs and ripe tomatoes—at Plateia. To wind down after a vibrant day, the Aroma wine bar presents an inviting atmosphere for sampling local wines alongside delectable Greek tapas.

    Family-Friendly Fun

    One of the standout features of Sandblu Santorini is its dedicated kids club, ensuring that families can create cherished memories together while offering younger guests their own enjoyable experiences.

    Affordable Luxury

    For those looking to experience this luxurious retreat, rates at Sandblu Santorini start at around $321 per night or 95,000 Hilton Honors points, providing a valuable option for travelers who appreciate exceptional hospitality without compromising on cost.

    This new addition to the Hilton family, along with its existing LXR Hotels & Resorts properties around the globe—including favorites like the Sax Paris in France and the Susona Bodrum in Turkey—affirms the brand’s commitment to expanding its footprint in luxury travel.

    With its stunning design, thoughtful amenities, and unique culinary offerings, Sandblu Santorini is poised to become a premier destination for those seeking both relaxation and adventure in the heart of Greece. Whether you’re a loyal Hilton guest or a newcomer to the brand, this resort promises an unforgettable escape in one of the world’s most beautiful locales.

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